Planning: Target Audience and Potential Openings

After presenting our 60-second pitch, we (Emma in particular) wrote the synopsis for our film:

Far into the future, in the year 2XXX, twelve influential families dominate the city in which they live. Each one is designated with its own crest, deriving from the Chinese Zodiac Calendar; their adolescent heirs, all close friends, carry their family legacies. However, things quickly take a turn for the worst. One of the friends is discovered as a decomposing corpse in a pool of mysterious glowing toxin, and the only clue to the killer’s identity comes in the form of a fortune cookie. After that, it becomes a race against time. Isolated from any outside help, the friends must put the pieces together and stop the murderer – both their own lives, and that of the next generation, is at stake.


We then realised that feedback from our target audience would be necessary in order to make our piece of the highest possible quality and create an opening the audience would truly enjoy. In order to collect the data we created an online survey using SurveyMonkey and sent it to a group of fellow students from our school. Below is the data we have collected: 



We had a very good ratio of the two genders, meaning we were able
to compare two different points of view. 


Majority of our target audience does enjoy horror, meaning our film
would gain enough attention if it came out. 


Psychological and science-fiction were definitely the most popular
subgenre - good for us, because we planned 'Toxic' to fit
into both of these. 




Some of the suggestions we got were actually very creative
and would make for a good opening. 




The average was about 8.5!

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